On Page vs. Off Page SEO
Author: Harshad Ghodke
Almost 90% of the websites on the Internet exist to make money. To make money, websites need traffic which can be generated by buying traffic or doing Search Engine Optimization. Buying traffic is a risky option because you won’t be sure whether the traffic will convert. Hence, all websites concentrate more on optimizing their websites for search engines. Optimizing websites for Search Engines is known as Search Engine Optimization. In this article, let us get in to more details of Search Engine Optimization.
Types of Search Engine Optimization:
- On Page SEO
- Off Page SEO
What is On Page SEO?
On Page SEO means optimizing your webpage or website in a way that search engines like it. There are a few techniques using which webmasters can optimize their websites which will earn them higher rankings in search engines like Google, Bing and Yahoo.
On Page SEO techniques involve various methods like having relevant domain name, title tags, meta description, alt tags etc. All webmasters should take care of all these aspects in order to make their websites rank higher and get lot s of free traffic from search engines.
What is Off Page SEO?
Off Page SEO is comparatively difficult as webmasters don’t have much control over it. The main technique in Off Page SEO is back linking. Back linking means getting linked from other websites. Not many webmasters like to link to other websites assuming that they will lose on traffic and pass on the link juice. These are just myths and as a good webmaster one should always consider linking to relevant websites and pages on the Internet.
Depending on the number of back links, a webpage or a website is ranked on search engines. This makes it very important for websites to have valuable content which can be linked from other websites.
To sum it all, a website should have good unique and valuable content with good On Page SEO done. Webmasters should always try and avoid getting back links from bad neighborhoods. Buying links on other websites is a big NO and can get your website banned from search engines.
Article Source: http://www.articlesbase.com/seo-articles/seo-basics-on-page-and-off-page-seo-2622835.html
About the Author
No related posts.
Category: Search Engine Optimization
